Subscriber Account active since. What do they like? What do they want? And how can retailers survive when faced with this demanding generation? Many companies that have failed to resonate with today's teens have suffered; look no further than Aeropostale and PacSun , which both filed for bankruptcy. There were 37 males and 73 females who responded and not everyone responded to every question. We asked teens if they preferred these three brands.

Jackie Fisher was beginning high school two years ago when she figured out that her developing figure was going to be her best asset. So when the Bethesda teen dresses to go out with friends these days, she slips on a pair of jeans, flip-flops and a low-cut top. But some parents, educators and parenting experts say the undertones of the disagreement are different now, sharpened by the explosion of sexual imagery on television and the Internet, in movies and advertising, and in the marketing of sexy and provocative clothing to an ever-younger audience.

Teenagers are extremely conscious about how they look and often obsess over details that adults disregard as important. They do not dress up in the same way that we do. Others enjoy getting all the attention they get and will wear just about anything to get it. The clothes we choose reflect our mood and style.